Home delivery of organic produce

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Source:

https://www.accessagriculture.org/home-delivery-organic-produce

Duration: 

00:15:19

Year of Production: 

2022

Source/Author: 

Access Agriculture
»Via social media farmers market their organic produce and customers place orders from ½ to 5 kg of organic produce. Customers receive guaranteed healthy, fresh farm produce delivered to their door. By having a fixed client base, farmers have a regular income and get a higher price for their produce.«

Due to increased importances of organic foods, farmers have increased on their production on their customers in the world.

As farmers struggle to get prices of organic produce in markets, they lack skills and networks to potential customers. Reaching out organic food farming interested farmers can be done by setting up home delivery system.

Food delivery

First, find minded farmers in area who do organic produce to setup home delivery system and before each planting season, organise a meeting with colleagues for decision making on vegetables, growing and to limit duplication, select 1-2 fellow farmers to take responsibility of marketing.

Customers put in their orders for product delivery and farmers develop a mobile pp for the customers to make orders. After receiving orders, marketeer sends message to farmer group with required quantities by he customers.

Additionally, a day before or on delivery day, each member harvests requested produce and brings them to a central place easily accessible to all members. Produce is then cleaned and sorted and after, quality and quantity supplied by each farmer is noted down.

Furthermore, pack sorted farm produce in clean packages and deliver to customers however, on delivery day customers give cash or use mobile wallet payment. Some organic farmer groups seek help from urban youth groups.

Marketing people collect bag from customers for produce every 2 weeks or once a month and for quality concerns from customers, members sit and resolve issues.

Finally, organise farm visits for customers to build trust and relation.

Sequence from Sequence to Description
00:0001:14Farmers struggle to get price of organic produce in markets.
01:1502:06Farmers lack skills and networks to potential customers.
02:0702:23Reaching out organic foods to farmers is done by home delivery system.
02:2403:38Find minded farmers in area to set up home delivery system.
03:3904:41Before planting each season, organise meeting with colleagues and make decision.
04:4206:22Select fellow farmers to take responsibility of marketing.
06:2307:25Customers put in their orders for product delivery.
07:2608:19Farmers develop a mobile app for customers to make orders.
08:2008:42After receiving orders, marketeer sends message to farmer group.
08:4308:56A day before or on delivery, each member harvests requested orders.
08:5709:02Bring produce to a central place easily accessible to all members.
09:0309:38Produce is cleaned and sorted.
09:3910:15After, note down quantity and quality of produce supplied by each member.
10:1610:38Pack sorted farm produce and deliver to customers.
10:3910:54On delivery day, allow customers to give cash or use mobile wallet payment.
10:5511:47Marketing people collect bag from customers for produce every 2 weeks.
11:4812:19Members sit and resolve concerns from customers.
12:2013:14Organise farm visits for customers to build trust and relation.
13:1515:19Summary

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